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最新的 Adwords adwords-fundamentals 免費考試真題:

1. An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

A) Increase maximum cost-per-click (CPC) bids to improve Ad Rank.
B) Evaluate current landing page to determine if it is relevant to the ad.
C) Remove any negative keywords to attract more relevant visitors.
D) Raise the campaign's budget to increase traffic to the site.

2. Changing the match type of a group of keywords from broad to exact match will likely:

A) decrease impressions
B) increase impressions
C) increase Quality Score
D) decrease Quality Score

3. What is a benefit of online advertising with Google AdWords?

A) Ads are displayed to users who are searching for a particular product or service.
B) Advertisers can pay to place their websites in the natural search results.
C) Ads can include up to 50 characters for the first three lines of ad text.
D) Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.

4. What is the impact of poor landing page quality on an ad group?

A) The keywords in the ad group will be paused.
B) The entire campaign will be paused.
C) The keywords in the ad group will have a lower Quality Score.
D) The ads in the ad group will be disapproved due to low Quality Score.

5. How can advertisers using click-to-play video ads grab the attention of their viewers?

A) Use a standard banner as the opening image.
B) Use several lines of text on the opening image
C) Deliver key messages early in the video ad.
D) Use silent videos to focus attention on images.

問題與答案：